The Nexus 9 is not designed to be an iPad killer; it is designed to inspire Google's Android partners to create an alternative.
HTC Nexus 9

Although you'd be forgiven for thinking different: It was announced a day before the Air 2 and 3 mini iPad, comes with a powerful 64-bit chip NVIDIA and will be priced to compete with tablets Apple. But Alberto Villarreal, director of industrial design of the Nexus 9, confirming that this is not the purpose.

"We want to promote the high-end market for Android tablets," Villarreal said. "[The Nexus 9] has many attributes and is sure to bring quality to other companies to do better." 

Nexus 9 is a shining example in much the same way that last year's Nexus device, 5 and 7, shows that the manufacturer that it is possible to create cheap phones and tablets that look good and perform well. The team needed a partner with experience in creating high-end devices, so it turned to HTC. 

The team needed a partner with experience in creating high-end devices, so it turned to HTC.
"We see the One and really liked their design is very simple, focusing on usability and eliminate things that do not need to be there," Villarreal said. 

HTC Nexus 9 production processing and working closely with Google on the design and material of it, but it looks unlike anything the Taiwan-based manufacturing has been done before. BoomSound well hidden stereo speakers on the front is characterized by HTC, but otherwise the tablet looks like a blown up version of the Nexus 5: The straight sides, matte soft-grip (Polycarbonate) back and even camera position provides a very striking similarity. (Villarreal helped design the Nexus 5 is fine.) However, there are 9 more on a higher level than last year thanks to smartphones using aluminum.

If the design team entertaining the idea of a device made ​​of metal, the thought does not stick. It's like a layered approach: The parties provide hard aluminum and protection, in addition to its premium appearance, while polycarbonate is meant to provide a better grip and more color options.

And while the Nexus 9 of three colors - black, white and sand - not exactly exciting or eye-catching, more consideration goes into choosing the right color. 

"We're moving away from technology-driven black and silver, which is very common in the industry, and trying to bring more of a fashion look portfolio," Villarreal said.

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